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Marketing Events and Use of Social Media

September 23 - 10:30 am - 12:00 pm
CHF150.00 – CHF225.00

Marketing, Events, and Use of Social Media

Webinar in English

Recognised for SAQ recertification – This course will enable you to earn 1.5 SAQ credits

 

 

 

 

 

The aim of the webinar is to understand the existing regulatory framework (especially in the EU and ESMA’s practice) on these areas, in particular with regard to the dissemination of marketing material, the use of social media by financial intermediaries, the organisation of marketing events and sponsoring. Topics such as industry practice and current trends to increase brand awareness as well as regulations in jurisdictions other than the EU will also be discussed during the webinar. Practical examples and use cases will be included

 

The training is addressed to

Institution

☒ Banks
☒ Securities firms
☒ Asset managers
☐ Trustees
☐ Managers of collective assets
☐ Fund management companies
☒ Client advisors
☒ Other financial intermediaries

Function

☒ Legal and Compliance
☒ Risk management
☐ Internal audit
☐ Central file
☒ Front
☒ Asset Management
☐ HR
☒ Marketing
☒ BoD
☐ Other

Content

Introduction
MiFID II
  • Relevant definitions: Investment Advice, Preparatory Acts, Advice about financial instruments addressed to the general public, Generic Advice about a Type of Financial Instrument, Investment Research and Financial Analysis, Marketing Communication
MiCA
  • Marketing communication relating to an offer to the public of crypto-asset, authorisation of crypto-asset service providers (VASPs), Exclusion of reverse solicitation for active marketing, Intervention power of ESMA, EBA and NCAs
MAR
  • Relevant definitions: Information Recommending or Suggesting an Investment Strategy, Investment Recommendations, Organisational requirements
  • Required controls and involvement of the Senior Management
  • ESMA and NCAs expectations
  • Future regulation
Distributing documentation to the public vs. existing clients
  • Macroeconomic documentation
  • Financial analysis and Investment research
  • Recommendation lists
Events and Social Media
  • The right way to organize them
  • Influencers
Intra-EU: AIF pre-marketing rules
  • Applicability
  • Definition of pre-marketing, pre-marketing conditions
  • Pre-marketing notification procedure/formalities, reverse solicitation
  • Marketing communications

 

For more information on this webinar, please contact us.

Details

Date:
September 23
Time:
10:30 am - 12:00 pm
Cost:
CHF150.00 – CHF225.00
Event Category:
Event Tags:
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Place

Online

Speakers

Maria Luisa Dutto
Patrick Genazzi

Other

Language
English
Countries
Switzerland
Topics
Swiss Regulation

Tickets

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Webinar (2025.09.23) - Marketing, Events, and Use of Social Media
Register, download the training material in PDF and receive a participation certificate.
CHF 150.00 +VAT
Unlimited
Webinar + e-Test (2025.09.23) - Marketing, Events, and Use of Social Media
Register, download the PDF training material, receive a certificate of participation and pass the electronic test.
CHF 225.00 +VAT
Unlimited
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Total: CHF 0.00

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